The main objective of the project is to contribute to the recovery or revaluation of tourist destinations through the improvement of online marketing and communication of gastronomic experiences, as well as the innovation and digitization of related products and services. To achieve this objective, the project is divided into two lines or research questions:

1) Gastronomic image projected on the Internet by the companies and DMOs of the sector (responsible: co-IP Dra. Natalia Daries Ramón)

2) Gastronomic image perceived and shared by the social media (responsible: co-IP Dra. Estela Mariné Roig)

These two main lines of research are divided into several sub-goals:

• SO 1. Profile and motivation of users of gastronomic experiences in DTIs (Line 2)
• SO 2. Evaluation of the experience, satisfaction and contribution to the image (Line 2)
• SO 3. Diagnosis, evolution and co-design (Lines 1 and 2)
• SO 4. Co-creation of a gastronomic experience in a global destination through various types of experiences (Lines 1 and 2)
• SO 5. Content analysis and Web accessibility (Line 1)
• SO 6. Projected and perceived image profitability (Lines 1 and 2)
• SO 7. Training and dissemination (Lines 1 and 2)